Milwaukee RedStick Digital Level Release Date: April 10th, 2016
The Milwaukeean community knows that there are two types of people in this world: Those who have been here before and those who haven’t. They are not very different from each other except for one thing; they all have their own opinions about what’s best for the city. Some like it old school while others prefer modernity. Still others are just happy with the status quo. Well, if you’re one of these people then you might want to get out your calendars because Milwaukee will soon be getting its first ever digital level!
What is a Digital Level?
A digital level is basically a map that shows where every single street, alleyway and building in the city is located. It’s essentially a way to navigate around the city without having to walk down and through streets or go into buildings. You could even use it to plan your day-to-day activities. The only problem is most people don’t really know much about them and most of the time they aren’t used at all. That’s why the city needs a system like this so that everyone can enjoy the benefits of being able to easily navigate around town without having to actually walk anywhere.
The Name: RedStick
The most exciting part of all this is the fact that we’re moving into the future. This is a brand new experience for all of us so get ready to be amazed by what this device can do! Let’s take a look at the name of the new system: It’s called RedStick. That’s right, it’s called RedStick. We know, it sounds like an American Express card but it isn’t.
It’s actually a clever name with a funny story behind it.
The city of Milwaukee got its name from the Native Americans who originally lived in the area. Apparently, there was a long river that stretched across the state and the only section that was easy to portage was a place where the river runs through a red-colored clay. This is what gave the city its name: “MIL-Waukee” which translates to “Gathering of the Waters.”
The digital level was first invented in 1964 by an independent inventor named Garrett Brown. He had previously worked with NASA to develop a camera for the moon landing but he eventually dropped that project to work on his own ideas.
A device that could measure verticality, Brown was sure that this invention would be a success. Brown called his invention the Altitude Indicator. He showed the contraption to surveyors and they loved it. This invention was the future! He later went on to found the company that would become Milwaukee Digital, Inc.
(owners of the RedStick trademark).
What about “RedStick”?
In 2014, the city of Milwaukee and various private investors got together to start up a new company called L-Spark. Its mission was to come up with cutting edge ideas that could make life easier for everyone in the region. One of the first suggestions was to help launch Milwaukee into the 21st century by inventing a brand new digital mapping system for the city. They called it “RedStick” because people would be able to easily find their way around town without actually having to leave their houses.
Will It Be Successful?
Now that you have read about how RedStick came to be, you may be wondering if it will actually be successful or not. There are two sides to this story. Let’s start with the pessimist view.
There are a few different reasons why RedStick may not be a success. First of all, there’s the fact that it is still really new. It takes time for people to get used to using something new and in this case, they’re being forced to because the old paper maps are no longer available.
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